We believe that everyone deserves quality healthcare

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Hi I'm Shaun

I’ve spent my whole career in the financial services industry. I’ve seen what works well and what doesn’t. It’s clear that health insurance is generally overly complicated and too expensive to buy, both as an individual and as an employer, particularly if you want to support your entire workforce.

So, that’s what we’ve created in Lime.  A new category of fully digital and interconnected healthcare services, accessed via just one site and one login. Designed to be affordable even across the entire workforce, Lime’s services are designed to be actively used and are incredibly easy to access.

A big thing for all of us at Lime is that we want to debunk the fear that if our services are used, that you will be faced with an excess or caught out with the fine print when you want to claim, we have none of that.

We put our customers first


We've designed Lime from the ground up to make it as simple and affordable as we can, making every step as easy and user-friendly as possible. All of Lime's services can be accessed through one site and one login - there's no scrabbling around for different passwords and downloading apps here!

We never charge an excess and we don't use a reimbursement model, so there is never any faffing about with receipts and there is nothing further for you to pay unless you chose to add a additional service.


You + NHS + Lime

You + Lime


In the UK, we’re fortunate to have fantastic public healthcare services, but sometimes people need a little more support – and that’s where Lime comes in.

Our subscription-based services are designed to target the areas of greatest need, including addressing the gaps in NHS provision and the areas private medical insurance often overlooks.
We’re a small but fast-growing UK-based team, dedicated to having a positive impact on the health and wellbeing of our customers and their employees. We’re an online business with no call centre, enabling us to save money which we pass back through low prices.

When it comes to using our services, we’ve made things so super-simple and quick that it’s incredibly rare for someone to need to speak to us. But rest assured, our team are standing by and aim to answer all emails within 48 hours (usually much quicker).

Our team: focused on serving, not selling

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We do our research

Lime’s own research revealed that 56% of people are worried about how long it would take them to see a GP if they had a health concern, while a third (33%) have been unable to seek medical advice due to NHS waiting times.*


*This research is based on a survey of 2,049 UK workers commissioned by Lime Global Limited and conducted by Censuswide between 22.11.21 and 24.11.21. 

What people are saying about us

Take a look at our news page to find out what we’ve been talking about recently. We’ve been thrilled to feature in some of the UK’s biggest and best media outlets.
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Our Leadership Team

Shaun Williams

Shaun Williams

CEO & Founder
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Stephen Law

Stephen Law

Head of Technology
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Anita Williams

Anita Williams

Head of Compliance & Risk
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Liz Naulls

Liz Naulls

Head of Strategic Partnerships
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Nick Henderson

Nick Henderson

Head of Strategy & Product Design
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Lucy Hussey

Lucy Hussey

Head of Communications
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Lime International Limited and Lime International Health Limited are part of a group of companies of which the ultimate parent company is Lime Global Limited.

Lime International Limited, Lime International Health Limited and Lime Global Limited are registered in England and Wales. Company numbers 10180963, 12473029 and 09666467 respectively. Registered office: Level 30, Leadenhall Building, 122 Leadenhall Street,London, EC3V 4AB

Lime International Limited is authorised and regulated by the Financial Conduct Authority. Registration number 759122. Further details can be found on the Financial Services Register at http://register.fca.org.uk

© 2022 Lime Global – All Rights Reserved.  Visit Lime Global.