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Why are we here? The Big Question answered.

August 16, 2022
Shaun Williams

Lime exists to help enlightened employers have a positive impact on the health and wellbeing of every one of their people.

There it is. Lime’s purpose. The reason we are in business, our guiding light and the measure of our success. The eagle-eyed among you might notice that our purpose has changed. There’s good reason for this. Over the last year or so we’ve evolved our business to meet the changing demands of the environment in which we operate, and of course we’ve evolved our purpose to keep us on course. The very heart of our purpose, however, has not shifted. It always has been and always will be about putting people first. About helping people access the healthcare they need, when they need it, no matter what job title or salary grade they may have. What’s changed is the way we’re reaching people; via their employer.

Times are tough. It’s been a long hard slog through the pandemic, and now as the cost-of-living bites, it’s likely to get harder. Mental health concerns are at a record high and the NHS is under unprecedented pressure in almost every area, leading to longer waiting times, anxiety and ultimately poorer outcomes.

We know that for many employers, employee wellbeing is at the top of their agenda, now more than ever. People also now expect greater support at work, from empathetic managers willing to listen and understand, to access to healthcare provision that offers equitable solutions for all. There is, of course, also significant business impact to poor mental and physical health in the form of absenteeism and reduced productivity, but beyond this many employers want to support their staff because they genuinely care and feel that it’s the right thing to do. However, it can be hard to know how best to do this, particularly with limited budgets. Furthermore, our own research has shown that three-quarters of UK workers suffer from ‘pleasanteeism’, feeling like they have to put on a brave face at work, making it harder still for well-meaning employers to provide useful support.*

We want to help these “enlightened” employers, those who understand that health benefits shouldn’t be just for those at the top of the corporate ladder, that benefits need to be actively used to be useful and that health and wellbeing in the workplace is critical to individual and business success.

Lime’s affordable digital health and wellbeing services have been designed to meet the needs people have today, to bridge the gaps around public health and private medical insurance provision. We aren’t trying to replicate public health services, we simply provide that extra support where it will have the greatest positive impact on health and wellbeing, from faster access to diagnostic tests to mental health care. Our services are designed to be used! We've ensured everything is easily accessible across the whole workforce, via one site and one login. All of our services will be accessed digitally and interconnected, something we’re working on as we grow our healthcare provision.  

We work with employers to help them analyse the specific health needs of their workforce, at every level, overcoming pleasanteeism to get to the heart of challenges employees are facing. Employers can then pick and choose the services will have the biggest positive impact on the health and wellbeing of their people, based on genuine, tangible need.  

Our purpose reflects our belief that everyone’s health is equally valuable. We’ve put our money where our mouth is and designed needs-based, easily accessible health and wellbeing services that are affordable across the whole workforce. I for one am excited about what lies ahead - the impact we can have on business and most importantly on workers.

If you’d like to find out more, please do get in touch. We’d love to tell you more about why we’re passionate about whole of workforce health and wellbeing.

* About the data  

This research is based on a survey of 2,049 UK workers commissioned by Lime Global Limited and conducted by Censuswide between 22.11.21 and 24.11.21. Censuswide abides by and employs members of the Market Research Society which is based on the ESOMAR principles.


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Lime International Limited and Lime International Health Limited are part of a group of companies of which the ultimate parent company is Lime Global Limited.

Lime International Limited, Lime International Health Limited and Lime Global Limited are registered in England and Wales. Company numbers 10180963, 12473029 and 09666467 respectively. Registered office: Level 30, Leadenhall Building, 122 Leadenhall Street,London, EC3V 4AB

Lime International Limited is authorised and regulated by the Financial Conduct Authority. Registration number 759122. Further details can be found on the Financial Services Register at

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