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‘I just want to get cover today’ – discover our way

Why should I pay over the long term for cover I may not even need?

Our twist:

You shouldn’t. Lime’s insurance is based on your needs today, and is flexible, so you can adjust it whenever your circumstances change.
You only buy cover you need, and only when you need it.

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‘I’m too busy’

I’m too busy right now.

Our twist:

Lime is 100% online and available whenever you want. There are no salespeople, just simple online tools to help you work out what you need. So you are in charge.

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‘Will you honour my claim’

I don’t trust insurers to pay my claim.

Our twist:

They pay out more than you might think – in fact more than 97% of all protection claims were paid last year. And with a little Lime guidance, you can be sure you have the right policy, for the right people, at the right time.

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‘I don’t understand
the jargon’

I don’t understand protection insurance products. I’m not sure I want to.

Our twist:

We’ve fixed that. We make sure everything is straightforward and well explained.

And we will keep on developing products that you will want; like simple cancer cover that will give you extra on top of NHS treatment. Products built for people like you.

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‘Insurance is too expensive’

Every quote I’ve had costs way too much.

Our twist:

Over-complicated insurance products do cost too much, but an accidental death policy is simple and very affordable. From £2 per month, Lime gives you meaningful cover for your family. That’s not a lot for some peace of mind.

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‘Insurance isn’t for me’

I don’t need insurance.

Our twist:

By asking you a few questions, we can help you understand where cover might be needed, and what product could be right for you. But if you don’t need it, we won’t try to sell it to you. You are in control.

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‘Why should I buy my insurance direct from you?’

Why not just use an insurance price comparison site?

Our twist:

Lime isn’t on any price comparison sites because the cover is tailor-made for you, by you. Lime offers you the right cover, at the right price. We do insurance properly.